2009 Practice Management Conference


TOPICS AND SPEAKERS


In addition to the customary management, marketing, human resource, personal development and technology topics, concurrent sessions will be presented by recognized experts in their fields and cover such timely topics as (partial listing):
  • The Shark and the Goldfish: Positive Ways to Thrive During Waves of Change
  • Breakout Sessions by Firm Size
  • Risk Assessment and Trends Based on Data and Case Studies
  • The Role of the FA and How to Elevate
  • Crucial Conversations
  • Technology and the CPA Firm
  • Be Different: Understand the Unique Value of Your Firm Beyond the Cliché-Speak of Most CPA Firms
  • Helping Staff Pass the CPA Exam: Your Role in the Process
  • The Current State of Health Care
  • A Legal Update
  • M&A: Planning for Postmerger Communications, Operations and Cultural Integration
  • Thriving in a Down Economy: The Importance of the Three M’s – Mentoring, Marketing and Managing
The Association will feature speakers on various timely issues.  Plans are coming together for a fabulous conference with two-and-a-half days of nationally known speakers and timely issue-driven topics certain to please attendees from accounting practices, regardless of firm size or the specific responsibilities of the professional manager.  The conference will kick off on Tuesday afternoon with a First Timer’s Forum followed by a Welcome Reception with our vendors that will help the Association set the tonefor the balance of the week. 

Following two-and-a-half days of breakout sessions and featured presentations for professionals managing accounting practices, the conference will conclude at Noon on Friday with a program entitled Leadership Demystified: Stepping Into True Leadership by Andy Andrews, New York Times Best Selling Author.  Andy is an international bestselling author and noted authority on leadership, team building, customer service and change. 

This year, AAA is again hosting two all-day Fly-Ins on Tuesday, June 22 for those with a concentration in human resources or a desire for an advanced leadership course for managing CPA firms.  The offered Fly-Ins are separate from the Conference, but discounts for participation in both are available.

Monday, June 21, 2010

7:00 p.m. – 10:00 p.m.
National Board of Directors Meeting

Tuesday, June 22, 2010

7:00 a.m. – 6:00 p.m.
Conference Registration
Cyber Café Open

7:30 a.m. – 8:00 a.m.
Fly-Ins Registration and Continental Breakfasts

8:00 a.m. – 4:30 p.m.
Pre-Conference Human Resources Fly-In: Tackling the Tricky Stuff
Led by Jennifer Wilson, Co-Founder and Partner, ConvergenceCoaching LLC

Program Level: Intermediate
NASBA Field of Study: Personnel/HR
CPE Credit: 8 hours
HRCI Approved: 8 hours

Even with the need to drive new business, we must also remain focused on our people – our firm’s greatest assets. As the economy embarks on recovery, the demand for top talent will be even more exasperating than it has been and retention will re-emerge as a significant issue. Those with HR and management responsibilities within a CPA firm are encouraged to attend this year’s HR Fly-In to discuss four tricky – yet differentiating -- areas affecting HR and examine strategies that will make the most impact with your people, including:

  • People development programs – how firms are developing leaders, rainmakers and managing learning overall
  • Inspiration and motivation – programs and techniques to drive connectivity, productivity and Retention
  • Programs designed for the young - including flexible work arrangements, electronic communication, community service and social activities
  • Diving deep into difficult conversations – how to deliver truly transformative feedback and teach others to do the same.
Leave this full-day program with ideas to stimulate innovation and creativity in your HR programs and seed strategies that will ensure your firm’s success.

Jennifer Wilson with ConvergenceCoaching, LLC will lead this year’s Human Resources Fly-In. Jennifer is a co-founder and partner of ConvergenceCoaching, LLC, a national leadership and marketing consulting firm dedicated to helping CPA and IT firms achieve success by helping them develop and implement leadership, succession, marketing, and training and development plans. Jennifer’s ultimate goal is to make a transformational difference in the lives of her clients and in their businesses. Named as one of Accounting Today’s 100 Most Influential People in Accounting and INSIDE Public Accounting’s Top 10 Most Recommended Consultants, Jennifer has worked in both the public accounting and IT sectors before co-founding ConvergenceCoaching, LLC. As a partner for the top ten accounting firm, BDO Seidman, LLP, Jennifer ran the National Financial Solutions Group practice with nearly 100 consultants providing financial systems selection, implementation, and support services to clients. Prior to BDO Seidman, Jennifer was Vice President of Sales and Customer Services for State Of The Art, Inc. (now known as Sage Software, Inc.) where she was responsible for the publicly-traded software publisher’s marketing, sales, education, and customer services functions. Instrumental in implementing the company’s highly successful CPA marketing programs, Jennifer assisted in recruiting tens of thousands of CPAs to State Of The Art. Jennifer is a member of the Association for Accounting Administration (AAA), Association for Accounting Marketing (AAM), American Marketing Association, and International Coach Federation. She is a past Board member and among the founding members of the Information Technology Alliance (ITA) and has been both Chair and member of the planning committee for the AICPA TECH Conference. Jennifer is an active volunteer in the profession and currently serves on the Education Committee for AAM and as a member of the Bill.com Advisory Board. Jennifer is also a member of the New Horizon Group, a forum for leading consultants to the accounting profession. She serves on the editorial advisory board and is a regular guest columnist for Accounting Today and Accounting Tomorrow with many recently published articles on leadership, practice management, and marketing. She is a nationally recognized speaker, teacher, and facilitator delivering leadership and marketing programs to accounting and technology associations, state societies, and firms on a regular basis.


8:00 a.m. – 4:30 p.m.
Pre-Conference Leadership Fly-In: Solving Your Firm’s Biggest Challenges – The Consultant’s Approach
Led by Sam Allred, CPA, Founder and Director, Upstream Academy

Program Level: Intermediate
NASBA Field of Study: Personnel/HR
CPE Credit: 8 hours
HRCI Approved: 8 hours

Every firm has its own unique challenges—some large, some small, and many in-between.  Some firm problems are easily resolved; others never seem to go away.  As a key firm leader, you spend a lot of time and energy trying to solve your firm’s challenges – challenges that hold you and the firm back from your full potential.

Designed for partners, COOs, firm administrators, and other high-level firm leaders, this intense, all-day workshop will teach you how to tackle your firm’s biggest problems the way a consultant would approach them.  You’ll learn principles and processes for responding to the toughest challenges your firm faces.  You’ll be taught how to pick the right processes and tools and how to properly implement them so the job gets done.  And you’ll learn all of this from one of the most sought-after consultants in our profession.

Utilizing a highly interactive approach that will include team exercises, brainstorming, and problem-solving, you’ll learn how to deal with your firm’s biggest challenges like a consultant.  Don’t pass up this opportunity to learn from one of the best!

Sam Allred, CPA, is a Shareholder with Anderson ZurMuehlen & Co., P.C., a regional CPA and business consulting firm headquartered in Helena, Montana. The firm has six offices and over 200 employees. Sam is also the Founder and Director of Upstream Academy, an international association of CPA Firms, and was the central figure in the development of a consulting methodology now practiced by hundreds of CPA firms and consulting organizations around the country. Sam is also the Founder of LeaderSkills Institute which develops professional training materials to help CPA firms teach and promote leadership skills internally. Sam interacts with hundreds of CPA firms around the world every year via conferences, partner retreats, management presentations and training sessions. He speaks and writes extensively both in the U.S. and abroad. In high demand as a facilitator for CPA firm retreats, Sam energetically and creatively engages all of the partners in the discussion, using proven processes and their firm’s strengths to successfully navigate challenges the firm may face. He is viewed as one of the top strategic thinkers in the profession. Sam has been regularly recognized as one of the major influencers of the accounting profession and has been listed for the past three years as one of “IPA Most Recommended Consultants.” His hobbies include spending time with his family, fly fishing and golf. Sam and his wife Marlene have seven children.

10:00 a.m. – 10:15 a.m.
Fly-Ins Refreshment Breaks

12:00 p.m. – 1:00 p.m.
Human Resources Fly-In Lunch

12:00 p.m. – 1:00 p.m.
Leadership Fly-In Lunch

1:00 p.m. – 5:00 p.m.
Enterprise Network Worldwide Firm Administrator’s Meeting (Enterprise Network Members)

2:30 p.m. – 2:45 p.m.
Fly-Ins Refreshment Breaks

4:30 p.m. – 6:00 p.m.
BDO Seidman Alliance Gathering (BDO Seidman Alliance Members)

4:45 p.m. - 5:45 p.m.
First Timer's Forum
Led by Virginia L. Lowery, Administrative Manager, Illinois Agricultural Auditing Association and Rita Keller, President and Founder, Keller Advisors, LLC

Program Level: Overview
NASBA Field of Study: Personal Development
CPE Credit: 1 hour

If this is your first AAA National Practice Management Conference, or first in several years, you are encouraged to participate in this lively and interactive session designed to help facilitate your conference experience. Spend time learning the ins and outs of this nationally recognized educational extravaganza. Veteran attendees and past AAA National Presidents Virginia Lowery and Rita Keller will take a fresh approach to adding value to the annual event while providing tips to receive the maximum return on your personal and firm investment.

6:00 p.m. - 7:30 p.m.
Welcome Reception with Our Vendors

Join other conference participants for an evening of networking and fun as AAA helps attendees “Unmask Their Potential”. The evening will allow for introductions to the event’s vendors and will set the tone for the next two-and-a-half days of excitement with appetizers and a cash bar.


Wednesday, June 23, 2010

6:00 a.m.
Morning Power Walk
Led by Roman H. Kepczyk, CPA, President, InfoTech Partners North America

Join other attendees for a relaxing walk through some of the French Quarter’s most interesting surroundings. Time will be provided to freshen up before sessions begin. Meet in the fountain lobby of the hotel.

7:00 a.m. - 5:00 p.m.
Conference Registration with Our Vendors
Cyber Café Open

7:20 a.m. - 8:20 a.m.
Networking Breakfast

Program Level: Basic
NASBA Field of Study: Business Management & Organization
CPE Credit: 1 hour

This open forum format will provide an opportunity for conference participants to ask questions of administrators, COOs, principals and partners from firms of various sizes with differing focuses and structures.

7:20 a.m. - 8:20 a.m.
AAA Chapter Outreach Breakfast
Led by the AAA Director of Membership & Growth and AAA’s Director of Chapter Development

Program Level: Basic
NASBA Field of Study: Personal Development
CPE Credit: 1 hour

This session welcomes all current chapter officers and potential chapter leaders as well as individuals looking to organize a chapter in their area. The breakfast session will review current procedures and offerings as well as provide an exchange of information between chapters regarding programs, benefits and success stories.

8:30 a.m. – 8:40 a.m.
Welcoming Ceremony

The official unmasking of the 2010 National Practice Management Conference.

8:40 a.m. - 10:10 a.m.
The Energy Bus: 10 Rules to Fuel Your Life, Work and Team with Positive Energy
By Jon Gordon, Founder, The Jon Gordon Companies

NASBA Field of Study: Personnel/HR
CPE Credit: 2 hours
HRCI Approved: 2 hours

Based on his international best-selling book, The Energy Bus, Jon Gordon presents a powerful roadmap to overcome common life and work obstacles and bring out the best in attendees and their teams. Everyone faces challenges and every person, organization, firm and team will have to overcome negativity and adversity to define themselves and create their success. Whether attendees are leaders looking to build a positive culture, managers trying to energize and engage their team, or someone who desires to enhance their productivity and performance this talk will help Conference participants create more success and enjoy the ride of their life.

Jon Gordon is a speaker, consultant and author of the international best sellers The Energy Bus:
10 Rules to Fuel Your Life, Work and Team with Positive Energy, The No Complaining Rule: Positive Ways to Deal with Negativity at Work, and Training Camp: What the Best do Better than Everyone Else. Jon's latest book, The Shark and The Goldfish: Positive Ways to Thrive During Waves of Change, is now available. The message in Jon’s books and speaking presentations is such that NFL coaches such as Jack Del Rio, Mike Smith, the PGA Tour and the FBI have called on Jon to inspire and benefit their teams. Jon and his books have been featured on CNN, NBC’s Today Show and in Forbes, Fast Company, O Magazine, The Wall Street Journal and The New York Times. Clients such as The Atlanta Falcons, Campbell Soup, Northwestern Mutual, Publix Super Markets and JP Morgan Chase also call on Jon to bring out the best in their leaders and teams. Jon is a graduate of Cornell University and holds a masters in teaching from Emory University. When he’s not speaking to businesses or schools, you can find him playing lacrosse or basketball with his wife and two “high energy” children.

10:10 a.m. – 10:30 a.m.
Refreshment Break with Our Vendors

10:30 a.m. – 1:20 p.m.
BREAKOUT SESSIONS AND LUNCH BY FIRM SIZE

Participants will be assigned to the session matching the number of personnel at their respective firms. Moderators will ensure focused discussions on topics and issues of importance to the participants. Breakout session agendas will be determined by participants prior the Conference to help allocate time to the topics of interest and need. Lunch will be served during the last hour of the session.

Program Level: Basic
NASBA Field of Study: Business Management & Organization
CPE Credit: 3.0 hours
  • <=30 people
  • 31-60 people
  • 61-80 people
  • 81-120 people
  • 121-200 people
  • 201+ people
1:30 p.m. – 3:00 p.m.
BREAKOUT SESSIONS

(A) The Shark and the Goldfish: Positive Ways to Thrive During Waves of Change
By Jon Gordon, Founder, The Jon Gordon Companies

Program Level: Intermediate
NASBA Field of Study: Business Management & Organization
CPE Credit: 1.5 hours
HRCI Approved: 1.5 hours

Now more than ever change and uncertainty are a part of daily work and life. During changing times, it’s easy to worry, give up, and let fear paralyze you. However, you and your team have more control than one thinks you do, and how each handles change is your choice—the only choice that matters. Participants can allow the waves of change to crush them or they can learn to ride them to a successful future. Based on his latest book The Shark and the Goldfish Jon presents a proven four-step model packed with tips and strategies to help each attendee and their team thrive during waves change.

(B) Risk Assessment and Trends Based on Data and Case Studies
By Stephen Vono, Partner, North American Professional Liability Insurance Agency

Program Level: Basic
NASBA Field of Study: Business Management & Organization
CPE Credit: 1.5 hours

The goal of the presentation will be to provide the participants with risk management tools to implement at their firm to help manage and minimize risk exposures. Actual claim scenarios will be used to illustrate exposures and examples of risk mitigation will be shared as a result of those claims. Some of the topics discussed will be the first lines of defense, firm culture, network and cyber liability to name a few.

Stephen Vono is a Principal of North American Professional Liability Insurance Agency (NAPLIA), which has been named to Entrepreneur magazine’s HOT 500 and Inc. magazine’s top 5000 small business in America. NAPLIA specializes in professional liability insurance and risk management to professionals.

Stephen has been advising accounting firms on risk management issues for 15 years and currently NAPLIA insures about 2,000 accounting firms in North America from sole practitioners to Top 100 firms.

(C) The Role of the Firm Administrator and How to Elevate
By William E. Leach, Principal, Katz Sapper & Miller

Program Level: Intermediate
NASBA Field of Study: Business Management & Organization
CPE Credit: 1.5 hours
HRCI Approved: 1.5 hours

Whether you are new to firm administration or new to the CPA world, you will benefit from this session filled with practical advice on building your career as a successful firm administrator.  This session is designed for professionals with less than five years of experience managing an accounting practice. One of the country’s best-known and most experienced CPA firm administrators will take you on a journey to building your own personal asset as a firm administrator.  They will help you answer the following questions and much much more!  

  • What tools and resources will you need on your journey?
  • What obstacles will you encounter?
  • What does it take to truly become the "go to" person in your firm?
  • There are high expectations - have you identified them?
  • How will you meet and surpass them?
William E. Leach is a Principal of Katz, Sapper and Miller and has served as Firm Administrator of Katz, Sapper & Miller for over 30 years. He is responsible for all administrative and business aspects of the firm, with particular emphasis in human resources, billings and collections, KSM's financial matters and facilities management. Prior to joining KSM, he was Executive Vice President of an Indianapolis engineering firm, and a member of the U.S Marine Corps, serving two tours of duty in the Republic of Vietnam. Bill, a non-CPA administrator, was named a Principal of Katz, Sapper and Miller in 1985. In addition to KSM's management, he provides consulting services to clients seeking expertise in the areas of Human Resource Management, Relocation and Space Utilization, Practice Management and other management issues. Bill's firm is nationally recognized as a "Best of the Best" firm based on fiscal and management performance and has been chosen one of the top ten "Best Places to Work in lndiana." A member of the Association for Accounting Administration since 1986, Bill is a past President of the Indiana Chapter and has served as a member of the National Board of Directors. He was selected as the CPA Firm Administrator of the Year in 1995 and awarded the inaugural National AAA Distinguished Service Award in 2002. Bill also currently serves on the Editorial Advisory Board of various national accounting management publications and has written articles for or appeared in articles by the profession’s most noteworthy publications. He has been a national speaker to hundreds of CPA firms from Seattle to Miami and New York to San Diego.

(D) Crucial Conversations
By Dr. Kurt D. Southam, Founder, Southam Consulting, LLC

Program Level: Intermediate
NASBA Field of Study: Communications
CPE Credit: 1.5 hours
HRCI Approved: 1.5 hours

A crucial conversation is a discussion between two or more people where stakes are high, opinions vary, and emotions run strong. These conversations-when handled poorly or ignored-cause teams and organizations to get less-than-desirable results. This session will teach you how to achieve spirited dialogue at all levels in your firm; you’ll begin to surface the best ideas, make the highest-quality decisions, and then act on your decisions with unity and commitment. A set of tools will be introduced that builds alignment, agreement, and interpersonal communication.

Dr. Kurt D. Southam is a Principal Associate and Master Certified Trainer for Crucial Conversations, Crucial Confrontations and Influencer from VitalSmarts as well as an adjunct lecturer or guest lecturer for Creighton University, The Ohio State University, Ohio University, Brigham Young University and Kenyon College. He designed and implemented the STAR (Strategic Alignment for Results) process and has coached extensively to executives and entrepreneurs throughout the country. Kurt believes that the most important asset is management attention with effective teams and other relationships built on mutual purpose and mutual respect. Dr. Southam has his Ph.D. in Organizational Communication and Organizational Behavior & Management from Ohio University and has counseled some of the top companies and firms in a variety of industries around the globe.

3:00 p.m. – 3:30 p.m.
Refreshment Break with Our Vendors

3:30 p.m. – 5:00 p.m.
BREAKOUT SESSIONS

(E) Social Networking Best Practices for CPA Firms
By Rachel Gold and Kristy Gusick, Ingenuity Marketing Group

Program Level: Basic
NASBA Field of Study: Communications
CPE Credit: 1.5 hours

In online professional networks today you are either “LinkedIn” or you are out. We all know the slang, “It is not what you know. It’s who you know,” or who you get to know. With so many online networks, how do you choose which network is right for you? Learn about the most popular networking sites such as LinkedIn and Facebook and what sets online social networking sites apart. Attendees will learn what they should expect from online communities, why they are useful and best practices in getting the most out of their membership.

  • Become familiar with online social networking sites
  • Leverage online social networking resources
  • Best practices for posting information

Rachel Gold is a Communications Consultant with Ingenuity Marketing Group; a firm focused on helping professional service providers market and sell their services effectively. Rachel has worked in communications since 1994, including seven years as a newspaper reporter and eight years in public relations and marketing for high tech companies. Her background in high tech puts her on the cutting edge of new communications. She currently trains people to use social networking tools including LinkedIn and Facebook and advises marketers on creating integrated strategies for Web 2.0. In addition to social networking, Rachel specializes in marketing and brand strategy, PR and writing engaging content. Rachel has a B.A. in English and Religious Studies from Macalester College in St. Paul and an M.F.A. in Writing from Hamline University in St. Paul.

(F) Professional Liability Insurance Benchmarking
By Scott Simmonds, CPCU, ARM, CMC, Insurance Assurance Consulting

Program Level: Basic
NASBA Field of Study: Business Management & Organization
CPE Credit: 1.5 hours

This session will present results of a survey conducted by the Association for Accounting Administration in the spring of 2010 on professional liability insurance in an attempt to benchmark policies such as crime insurance, professional liability, directors and officers liability, and employment practices liability. This analysis will provide a wonderful resource to accounting firm managers in looking at comparisons with an insurance professional analyzing the data, making the presentation and answering questions.

Scott Simmonds, CPCU, ARM, CMC started his insurance career in 1979. He has provided insurance advice and counsel to hundreds of companies, large and small, throughout the US. Scott is a graduate of Babson College, Wellesley, Massachusetts. In 1987 he received the Certified Insurance Counselor designation from the Society of CIC. In 1995, Simmonds completed his studies to qualify for the Chartered Property and Casualty Underwriter designation conferred by the American Institute for CPCU. He completed the requirements for the Insurance Institute of America's Associate in Risk Management designation in 2005. In 2007 he was awarded the Certified Management Consultant designation by the Institute of Management Consultants USA. Scott is a member of the Society for Advancement of Consulting, an organization accepting only the top 1% of consultants nationwide. He is the first and only insurance consultant granted membership in this prestigious organization. He was recently granted "Board Approved" status, an honor afforded to fewer than twenty consultants worldwide. Scott's writing and comments have appeared in the Wall Street Journal, Forbes, Portland Press Herald, Mainebiz, Fortune, Money, Inc. Magazine, the New York Times, Boston Globe, Investors Business Daily, Kiplinger's, the Los Angeles Times, and countless trade publications.

(G) CPA Firm Digital Best Practices
By Roman H. Kepczyk, CPA, President, InfoTech Partners North America

Program Level: Intermediate
NASBA Field of Study: Computer Science
CPE Credit: 1.5 hours

This session will explore the tools and technologies that comprise today’s state of the art CPA firm.  It will offer a unique look at the digital tools that will shape our future from the viewpoint of one of the accounting industry’s leading technology consultants.  Be prepared to learn how to transition your firm successfully to a digital environment, manage your knowledge more effectively in a “less paper” world, and access firm resources at your fingertips from any place, at any time.

Roman H. Kepczyk, CPA is President of InfoTech Partners North America, Inc. and the lead Technology Management Strategist for the firm. His primary focus is helping firms throughout North America understand what technology can do for them and directing a path towards today’s Digital Firm. Roman carries over 23 years of accounting firm experience, highlighted by 10 years with the CPA firm of Henry & Horne, where he was the partner in charge of the firm's Management Advisory Services and Microcomputer Consulting practices.  Roman also served as the firm's Administrative partner where he oversaw Internal Accounting, Marketing, Human Resources and was responsible for the creation and implementation of the firm's technology plan and budget. Roman was listed as one of Accounting Today's Top 100 Most Influential People within the Accounting Industry in their year 2000, 2001, 2002, 2003, 2004 and 2005 listings as well as INSIDE Public Accounting's Most Recommended Consultants for 2004, 2005, 2007, 2007, 2008 and 2009.  He is a past member of the AICPA's PCPS Executive Committee and past Chairman of the AICPA's IT Executive Committee where he served from 2002-2005.  He has also served on the AICPA's Special Committee on Enhanced Business Reporting, AICPA Group of 100, AICPA Best Practices Task Force and is one of the charter Certified Information Technology Professionals (CITP) that the AICPA has designated. 

Additionally, he was named a Technology Pathfinder by the AICPA Vision Project, and Chairs the Task Force to select the AICPA’s Top Technology Issues list. He also served as a member of the AICPA's E-Business Task Force and a prior member of the Information Technology Practices Subcommittee where he analyzed the impacts of technology on the accounting profession. Recent speaking and television engagements include topics of today's digital CPA firm, trends in technology,  hardware and software for CPAs and the impact of remote computing on the profession, which he has presented to the AICPA, and various accounting associations, state societies, and software companies.


(H) Recruiting and Retention with Current Economic Challenges
By Jennifer Wilson, Co-Founder and Partner, ConvergenceCoaching

Program Level: Intermediate
NASBA Field of Study: Personnel/HR
CPE Credit: 1.5 hours
HRCI Approved: 1.5 hours

With the recent economic downturn, recruiting and retention have taken a back seat to marketing and business development. Even though we have needed to rebuild our practice development efforts, we must also remain committed to building and retaining our base of talent. With economic recovery and the retirement looming for many, finding and keeping great people will rebound as our most significant challenge. Attend this session to explore the latest trends in recruiting and retention in the current economy, including:

  • Current strategies for managing people costs
  • Firing recruiting efforts up – new wave techniques and the flood of online options
  • People retention programs – where firms are investing now and where things are heading
Attend this session to gain the insights you need to lead your firm’s HR function informed by today’s trends and tomorrow’s predictions, too.

See Pre-Conference Human Resources Fly-In session for Ms. Wilson’s bio.

5:30 p.m.
Transportation to AAA’s Evening Out at Mardi Gras World

Meet in the main lobby of the hotel for transportation to the group’s Evening Out.

5:30 p.m. - 10:00 p.m.
AAA’s Evening Out at Mardi Gras World
A.C.E. Award Presentation

An evening with dinner, awards and entertainment. Dress is comfortable for an evening filled with adventure.

Thursday, June 24, 2010

6:00 a.m.
Morning Power Walk
Led by Roman H. Kepczyk, CPA, President, InfoTech Partners North America

Join other attendees for a relaxing walk through some of the French Quarter’s most interesting surroundings. Time will be provided to freshen up before sessions begin. Meet in the fountain lobby of the hotel.

7:00 a.m. - 5:00 p.m.
Registration with Our Vendors
Cyber Café Open

7:00 a.m. - 8:15 a.m.
EARLY RISERS BREAKFASTS

Program Level: Basic
NASBA Field of Study: Business Management & Organization
CPE Credit: 1 hour

The Early Risers breakfasts are open forum formats providing an opportunity for conference participants to ask questions of experts in the fields of marketing, technology, leadership and human resources. Conference attendees may select one of four breakfasts.

(ER1) Marketing
Facilitated by Rachel Gold, Communications Consultant, Ingenuity Marketing Group

(ER2) Leadership
Facilitated by Dr. Kurt Southam, Founder, Southam Consulting, LLC

(ER3) Technology
Facilitated by Roman H. Kepczyk, CPA, President, InfoTech Partners North America

(ER4) Human Resources
Facilitated by Rita Keller, Keller Advisors, LLC

8:30 a.m. – 10:00 a.m.
The Next 20 Years
By Dr. Michio Kaku, Futurist, Physicist, Best Selling Author and Radio and Television Personality

Program Level: Basic
NASBA Field of Study: Business Management & Operations
CPE Credit: 1.5 hours

This session will feature information about the next 20 years in computers, finance, banking and commerce. Participants will learn about emerging trends and scenarios we might expect to witness in the next two decades. Those who have heard Michio’s theories and discussions have said:

"He’s a spellbinding speaker. He had the crowd mesmerized.”
"He electrified the audience with his glimpse into the next 20 years.”
"His visionary look into the next 20 years was the highlight of the conference.”
"People couldn’t stop talking about his speech. It was truly a tour de force.”

Dr. Michio Kaku is a theoretical physicist, best-selling author, and popularizer of science. He’s the co-founder of string field theory (a branch of string theory), and continues Einstein’s search to unite the four fundamental forces of nature into one unified theory. Michio’s books include Physics of the Impossible: A Scientific Exploration of the World of Phasers, Force Fields, Teleportation and Time Travel, a new book already hitting the NY Times Bestseller List. Other books include: Parallel Worlds, Einstein’s Cosmos, Visions, Beyond Einstein, and Hyperspace. He has appeared on television (Discovery, BBC, ABC, Science Channel, and CNN to name a few), written for popular science publications like Discover, Wired, and New Scientist, been featured in documentaries like Me & Isaac Newton, and hosted many of his own including BBC’s recent series on Time.

10:00 a.m. - 10:30 a.m.
Refreshment Break with Our Vendors

10:30 a.m. - 12:00 p.m.
BREAKOUT SESSIONS

(I) Developing an IT Strategy for Your Firm
By John Higgins, CPA, Partner, CPA Crossings, LLC

Program Level: Intermediate
NASBA Field of Study: Computer Science
CPE Credit: 1.5 hours

The good news is there has never been such an abundance of opportunities to leverage technology to increase the quality and profitability of the services your firm provides. The bad news is that making the right choices for your firm can be overwhelming and making the wrong choices can be very costly. The solution is to develop a practical IT strategy tailored to the uniqueness of your firm. In this session, we will address two key topics; understanding what are the key technology initiatives you should be considering and providing you with a proven methodology for how to develop your IT strategy. You will leave this session with practical advice and tools to help you develop an optimal plan for your firm.

John Higgings, CPA has authored and presented over 100 courses on technology related topics for CPAs and firms since 1984 and has consistently received top ratings. As a partner of CPA Crossings, he serves as a strategic advisor to CPA firm leaders and as a consultant to the profession. He focuses on helping CPA firms to develop strategies to offer innovative client services, achieve greater potential and improve the overall growth and profitability of the firm by leveraging technology.

(J) Be Different: Understand the Unique Value of Your Firm Beyond the Cliché-Speak of Most CPA Firms
By Rachel Gold, Communications Consultant, Ingenuity Marketing Group

Program Level: Basic
NASBA Field of Study: Marketing
CPE Credit: 1.5 hours
HRCI Approved: 1.5 hours

Every single accounting firm claims to offer excellent client service and a wide variety of expertise to serve their clients’ needs. These promises are no longer outstanding: they are the threshold your clients demand. How can you talk about yourself and your firm in ways that really stand out from your competition? Rachel Gold, Communications Consultant at Ingenuity Marketing Group, will share with you:

  • How to discern your firm’s key value differentiation. The answer is not “client service” or “client relationships.” Everyone claims that.
  • Using an outside secret shopper to define your firm experience.
  • The art of listening: knowing what really matters to clients and to prospects, not what you think matters.
  • Field research: what actual clients say matters to them in CPA firm selection and retention.
This session will share practical ideas including: How to discern your firm’s key value differentiation; how to listen so you know what really matters to clients and to prospects; and how to talk about your firm in a way that stands out.

See Wednesday 3:30 p.m. – 5:00 p.m. session (E) for Ms. Gold’s bio.

(K) Helping Staff Pass the CPA Exam: Your Role in the Process
By Ben Jones, CPA, CFA, MBA, Director of Business Operations, Becker Professional Education

Program Level: Intermediate
NASBA Field of Study: Personnel/HR
CPE Credit: 1.5 hours
HRCI Approved: 1.5 hours

This session will explain your role as a CPA firm manager in assisting staff to pass the new CPA Exam. Learn how to simply the complex, put theory into practice and deliver real, immediate results. Participants will learn the most current information about some of today’s most critical and challenging standards and how your role within the CPA firm can provide for higher pass rates, greater success, top scorers and a rewarding experience not only for your firm’s staff but the firm.

Ben Jones, CPA, CFA, MBA exemplifies his belief that the CPA and CFA credentials are, in his words, a “passport to anywhere.” His career has literally taken him around the world and given him a broad international perspective on business. As a CPA, he began his career managing client audit work and doing tax consulting for Ernst and Young. He then went on to serve as an international auditor in more than 20 countries for the Tupperware Corporation. Later, as senior financial analyst for that company’s European region, he won significant acclaim for his successful efforts in revitalizing the United Kingdom and Irish markets. While working in Europe, Ben earned his MBA from the University of Chicago’s Executive International Program in Barcelona, Spain. He was awarded his CFA charter in 2007. As a national instructor for Stalla’s Review for the CFA® Exams, he appears on Stalla CD course lectures at all three levels. He teaches live classes for both CPA and CFA review in the Chicago area. Jones also serves as Director of Business Operations for Becker Professional Education, managing the company’s 22-state Midwest region.

(L) The Current State of Health Care
By Eugene Power, EA, MAAA and Steve Villella, CEBS, CMS, Touchstone Consulting Group

Program Level: Basic
NASBA Field of Study: Business Management & Organization
CPE Credit: 1.5 hours

We are barraged daily by health care issues, both on personal and professional levels. Health care costs are rising at unsustainable levels, 46 (or so) million Americans remain uninsured, major employers are terminating their post-retirement medical plan, and on and on. Is the U.S. health care system broken? If yes, why can’t Congress fix it? Speakers at this session will provide a mostly empirical overview of how our system runs today and will attempt to cut through the hype surrounding the health care reform debate. This is certainly a topic where reasonable opinions may differ, so audience interaction will be encouraged.

Eugene Power, EA, MAAA is the Managing Director of Touchstone Consulting Group. He has over 25 years of experience in all areas of employee benefits. He is a recognized expert on employee benefits matters in federal courts and before federal mediators. He has had extensive experience in the design, administration and valuation of plans. Gene holds degrees in mathematics and chemistry from St. Lawrence University and has completed graduate studies in mathematics at Fairfield and Bridgeport Universities. He is an Enrolled Actuary and a member of both the American Academy of Actuaries and the American Society of Pension Actuaries.

12:00 p.m. – 1:30 p.m.
VENDOR LUNCH & LEARNS

Program Level: Basic
NASBA Field of Study: Business Management & Organization
CPE Credit: 1 hour

Select from one of the offered lunch sessions led by accounting industry vendors. Presentations begin at 12:30 p.m.

(V1) "Accounting in an On-Demand World"
By David Bergstein, CCH, a Wolters Kluwer business
(V2) “Work·flow·sion – New Efficiencies for the Progressive Firm”
By Todd Robinson, Thomson Reuters, Tax & Accounting
(V3) “Distinguishing Yourself as a Unique and Dynamic Leader”
By Sandra Wiley, Boomer Consulting, Inc.

1:45 p.m. – 3:15 p.m.
BREAKOUT SESSIONS

(M) Legal Update
By Steven W. Moore, Managing Shareholder, Ogletree, Deakins, Nash, Smoak & Stewart, P.C.

Program Level: Basic
NASBA Field of Study: Business Law
CPE Credit: 1.5 hours

This session will examine the most notable and current employment law developments while providing practical guidance on what these changes mean for executives with human resources responsibilities. Besides timely topics, DFMLA regulations and workforce reductions will be discussed.

Steven W. Moore, Managing Shareholder of Ogletree Deakins’ Denver office, represents employers in a wide range of labor and employment disputes, including discrimination, retaliation, harassment, wrongful discharge, breach of contract, and wage and hour cases.  Mr. Moore is a co-editor of the American Bar Association’s Labor and Employment Law, a quarterly newsletter. In recent years, he has defended employers in a variety of serious litigation matters including executive terminations, large-scale discrimination class actions, FLSA collective actions, and other multi-plaintiff and intense litigation matters.  He has also represented employers against pattern and practice discrimination cases filed by the EEOC and the U.S. Department of Justice. Because of his litigation experience, companies often seek Mr. Moore’s advice regarding issues aimed at preventing employment-related claims, particularly those with class and collective action implications.  Mr. Moore regularly counsels employers regarding wage and hour compliance, reductions in force, ADA reasonable accommodation issues, and the development of new personnel policies. Mr. Moore is a Fellow in the American Bar Foundation, which is an honorary organization of attorneys, judges, law faculty, and legal scholars who have been elected by their peers to become members of The Fellows and is limited to one third of one percent of lawyers licensed to practice in each jurisdiction.  He also has an AV rating by Martindale-Hubbell, which is the highest rating an attorney can receive from his peers.

(N) Client Portals: Gateway to the Future
By John Higgins, CPA, Partner, CPA Crossings, LLC

Program Level: Intermediate
NASBA Field of Study: Computer Science
CPE Credit: 1.5 hours

From time to time, every industry goes through a major transformation because of breakthrough innovation. Attend this session to hear John Higgins’ vision for portal technology to transform the CPA/client relationship. This session will cover three main topics related to client portals; what they are, the business case for portals, and how to develop your client portal strategy. You will leave this session with a deeper understanding and greater appreciation of the power of a client portal. You will also learn that this is a far reaching initiative that impacts every aspect of your client services.

See Thursday 10:30 a.m. – 12:00 p.m. session (I) for Mr. Higgins’ bio.

(O) M&A Planning for Postmerger Communications, Operations and Cultural Integration
By Allan D. Koltin, CPA, CEO, PDI Global, Inc.

Program Level: Basic
NASBA Field of Study: Business Management & Organization
CPE Credit: 1.5 hours

In his presentation, Mr. Koltin will talk about the merger frenzy taking place within the accounting profession today, as well as explore how to successfully integrate firms including some do’s and don’ts along the way. He will explore first-hand mergers that he has been a part of over the last decade and uncover the best practices of the successful ones. He will also share some of the integration breakdowns in some of the unsuccessful ones. Allan will talk about firm culture and values and how these areas can be great predictors of the overall success of the merger.

See Thursday 3:30 p.m. – 5:00 p.m. session for Mr. Koltin’s bio.

(P) Thriving in a Down Economy: The Importance of the Three M’s – Mentoring, Marketing and Managing
By Rita Keller, President and Founder, Keller Advisors, LLC

Program Level: Intermediate
NASBA Field of Study: Personal Development
CPE Credit: 1.5 hours
HRCI Approved: 1.5 hours

Firm administrators and other CPA firm leaders are asking themselves and their peers…..

  • What more can we do during these challenging times?
  • Why is it even more important to have an alive and healthy mentoring program now?
  • Why should all team members renew their enthusiasm for marketing?
  • What can we do to be more proactive managers rather than looking at firm performance via the rear-view mirror?

The current economic state is one that most firms have never experienced and the need to evaluate processes and optimize efficiencies is no longer an option than can be delayed. The economy will recover and firm that aggressively address management and operational issues will be a winning position when that time comes. Join Rita and your peers to explore the possibilities!

Rita Keller is a nationally known CPA firm management consultant, speaker and author.  She is a former shareholder and Chief Operating Officer of a successful, regional CPA firm and has over 30 years’ hands-on experience in the management, marketing, technology and administration of a successful firm. Rita is widely known for her leadership skills and expertise in CPA firm management.  She works with firms throughout the country focusing on the people and internal management issues.  She also provides a mentoring program for a firm’s management team – the Managing Partner and the Firm Administrator. As a facilitator and speaker, Rita has been featured at nearly all prominent management conferences in addition to numerous CPA firm association and state society management meetings. For four consecutive years, Rita has been named to Accounting Today’s Top 100 Most Influential People in Accounting.  She recently received the Edge Innovation Award, established to recognize major/ongoing contributions to the CPA profession and the Association for Accounting Administration ACE Award for achievement, commitment and excellence in CPA firm management and administration. She serves on the AICPA Practitioners’ Symposium Committee as past-Chair and is also on the advisory board of CPA Practice Management Forum.  Rita served on the national Board of Directors of AAA including as National President and is past-president of the Indiana Chapter and co-founder of the Ohio Chapter.  She has been featured on the cover of The Practical Accountant and is often quoted in publications like Accounting Today, The Practical Accountant, and Accounting Office Management and Administrative Report.  She has been featured three times in the Journal of Accountancy and authored an article for the August 2008 issue of the Journal.

3:15 p.m. - 3:30 p.m.
Refreshment Break with Our Vendors

3:30 p.m. – 5:00 p.m.
Results Oriented Governance and Leadership Solutions for Today’s CPA Firm
By Allan D. Koltin, CPA, CEO, PDI Global, Inc.

Program Level: Basic
NASBA Field of Study: Business Management & Organization
CPE Credit: 1.5 hours

In his presentation, Mr. Koltin will share best practices of top performing firms as it relates to the governance and leadership of CPA firms. Some of the specifics he will cover in his presentation will include:

  • Do well-managing firms really outperform average (or non-managed) firms?
  • Common success traits of great leaders and managers in today’s CPA firm.
  • The separation (or combination) of power – the roles of the managing partner, executive committee and management committee. What should each be doing and focusing their time on?
  • How do you determine if you are a well-managed firm? (It’s not all about what average partner compensation was last year!)
  • A discussion on the difference between leadership, management and administration, as well as what partners typically value.
  • How to manage a multi-office firm and some of the pitfalls that typically take place.
Allan D. Koltin, CPA is a nationally recognized speaker and industry analyst who has appeared on the CNN, WGN and FOX Television networks and has been quoted in such media as Forbes, BusinessWeek, Newsday, Crain’s Business, BBCWorld Service, Bloomberg News, Reuters Newswires, USA Today, New York Times,Wall Street Journal,Washington Post, New York Post, Chicago Sun-Times, Chicago Tribune and Los Angeles Times. He has also spoken nationally and internationally at hundreds of conferences on the topics of leadership, partner compensation, mergers and acquisitions, human resources, professional practices, auto dealerships, assurance services, federal taxes, business valuation, litigation support, women’s initiatives, and practice management. Allan is the author of two books for professional services firms: CPA Firm Merger Strategies That Work and CPAs That Sell. He also edited the AICPA’s book, Marketing a Consulting Niche. Allan is on the editorial advisory boards of Accounting Today, Law Firm Management and CPA Practice Management Forum. Accounting Today has recognized Allan as one of the most influential people in the profession in each of the last 10 years. Additionally, Inside Public Accounting has named him as one of the most recommended consultants to the accounting industry for each of the past five years. He was also one of the first inducted into the Accounting Marketing Hall of Fame by the Association for Accounting Marketing (AAM). He was voted by the Leading Edge Alliance as the Most Influential Person in the Accounting Profession. He has also been a recipient of the NACVA Instructor of the Year Award and winner of the Journal of Accountancy Literacy Award. Previously he was recognized by the Illinois CPA Society with the Distinguished Service Award for outstanding service and commitment to the profession.

5:30 p.m. – 6:15 p.m.
Speed Networking
Moderated by Jim Fahey, AAA Director of Education
Using the Speed Dating format, this session will provide five sessions of seven minutes each for members to have one-on-one conversations regarding specific topics in an intensive and fast-paced forum.

Evening On Your Own

Reservations will be made at several local restaurants and sign-up sheets will be posted at the AAA Registration Desk beginning Wednesday, June 23.

8:30 p.m. – 10:30 p.m.
Hospitality Suite
Stop by a hospitality suite hosted by NAPLIA and CCH, a Wolters Kluwer business.

Friday, June 25, 2010


6:00 a.m.
Morning Power Walk
Led by Roman H. Kepczyk, CPA, President, InfoTech Partners North America

Join other attendees for a relaxing walk through some of the French Quarter’s most interesting surroundings. Time will be provided to freshen up before sessions begin. Meet in the fountain lobby of the hotel.


7:00 a.m. - 12:00 p.m.
Registration with Our Vendors
Cyber Café Open

7:30 a.m. - 8:30 a.m.
Networking Breakfast

This open forum format will provide an opportunity for conference participants to ask questions of administrators, COOs, principals and partners from firms of various sizes with differing focuses and structures.

8:40 a.m. - 9:10 a.m.
The Relationship Between the State CPA Society and the Firm Administrator
By Tom Hood, CPA-SEA President and Maryland State CPA Society Executive Director

Program Level: Overview
NASBA Field of Study: Business Management & Organization
CPE Credit: .5 hours

This session will provide an overview of the importance of the relationship between the State CPA Society and the firm’s professional manager. How can this relationship expand the opportunities for the firm and its staff? Participants will hear examples of initiatives that are working successfully in various parts of the country.

9:15 a.m. - 9:45 a.m.
PCPS Survey Results Overview
By Heidi Brundage, AICPA’s PCPS

Program Level: Overview
NASBA Field of Study: Business Management & Organization
CPE Credit: .5 hours

9:50 a.m. - 11:50 a.m.
No Excuse Management
By Richard Flint, Flint Incorporated

Program Level: Basic
NASBA Field of Study: Personal Development
CPE Credit: 2.0 hours
HRCI Approved: 2.0 hours

Managing and motivating people can be two of the most challenging aspects of running an organization. Richard’s No Excuse Management program takes you through the 4 learnable, but rarely taught skills and traits of Outstanding Leaders. In a short time, you’ll walk away with the precise tools you need to make your managing more effective, easier, and with intended results. Learn the difference between being a Manager and a Leader, and how being a leader effectively eliminates problems before they start. Learn the solution to handling confrontation in a way that motivates, instead of derails, an employee’s morale and gets you the results that you need. Discover how to create effective accountability, by building a team culture of self-motivation and self-management. Look for Richard’s proven techniques and priceless information including:

  • How to implement the easy steps to eradicating the TOP 7 management excuses.
  • Implementing the process of helping your people to invest their time in correct behaviors that will generate results, rather than excuses.
  • Sequentially increasing growth within the organization by stepping up leadership.
  • Breaking down the SECRET leadership techniques Fortune 500 Companies use that separate them from the competition.

Remember, as long as management makes excuses for or accepts the excuses of their people, their people have no reason to change their action pattern.

Richard Flint, CSP is Chairman and CEO of Flint, Incorporated, a company specializing in the training and development of individuals, companies and associations. He has had the opportunity to address people in talks and seminars throughout the world. Richard has studied, researched, written and spoken for 30 years in his field of expertise – human behavior and development – through his programs in Leadership, Management, Customer Care, Sales, Ethics, Motivation, Organization, Personal Relationships and Human Behavior. He has made appearances on over 100 radio and TV shows, as well as host of his highly acclaimed internet radio show, Achieving A Positive Life. He has also written 13 books and produced more than 100+ audio and video learning programs,

including being a finalist for The Top Self-Help book of 2005. Prior to founding his company in 1987, Richard put his four degrees to good use as a Professor of Philosophy at Ohio University and Wayne State University, where he also served as the Baptist Campus

Minister. Richard speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His humorous and poignant talks and seminars on Leadership, Sales, Self-Esteem, Goals, Strategy, Creativity and Success bring about immediate changes and long-term results.

11:50 a.m. – 12:00 p.m.
Conference Closing

12:30 p.m. – 5:30 p.m.
Optional Activity: A Half-Day Tour
A City Tour of New Orleans with Lunch

For more information visit the Optional Activities section



Resources to Complement Your Learning Experience!

Each full Conference registrant will be provided with all session handouts in a bound booklet format as well as have on-line access to all materials and handouts for pre-, during and post-conference review.  All registration packets will be accompanied by a notepad for taking notes during educational sessions.  The on-line conference resource center also includes important information about Association services and products as well as information regarding the AAA website – your resource to the professional managing an accounting practice.  Information about vendors and sponsors with links to their Websites will be included. 

Certified Public Accountant
Select from more than 61 hours of CPE to earn up to 29 hours of credits at the AAA Practice Management Conference, Human Resources Fly-In and Leadership Fly-In. Two-and-a-half days of sessions are offered during the meeting and up to one full day prior, with topics of interest to those in public accounting. Attendees are responsible for determining their individual state’s requirements for CPE.

The Association for Accounting Administration is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit.  Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Nashville, TN, 37219-2417.  Web site: www.nasba.org

Upon course and evaluation completion, participants attending the 2010 AAA Practice Management Conference desiring CPE credit can earn up to 21 hours. Human Resources Fly-In and Leadership Fly-In attendees will earn up to 8 hours each. The Conference and Fly-In do not require advance preparation or have prerequisites.

For more information regarding administrative policies such as complaint and refund, please contact the AAA National Office at (937) 222-0030.

HRCI Approved Courses
The Association for Accounting Administration is an Approved Provider of recertification credit hours for the Human Resources Certification Institute (HRCI).

This program (including the HR and Leadership Fly-Ins) has been approved for 18 recertification credit hours toward PHR and SPHR recertification through the Human Resources Certification Institute (HRCI). Participants will have the opportunity to earn up to 18 hours of recertification credit hours. For more information about PHR and/or SPHR certification or recertification, please visit the HRCI homepage at www.hrci.org.

The use of this seal is not an endorsement by HRCI of the quality of the program.  It means that this program has met HRCI’s criteria to be pre-approved for recertification credit.