In addition to the customary management, marketing, human resource, personal development and technology topics, concurrent sessions will be presented by recognized experts in their fields and cover such timely topics as (partial listing):
- Dealing with the Organizational Wart: Change
- Breakout Sessions by Firm Size
- Gaining Leverage in Relationships and Negotiations
- Under the Microscope – Budgeting, Reflecting and Reporting
- Culture and Leadership: Opposite Sides of the Coin
- Participatory Mentoring by Facilitative Leaders
- Changing Chaos into Productivity
- Managing Partner Breakfast Panel
- Succession Planning: Getting Your Head Out of the Sand
- Emerging Technologies and Their Strategic Implications
- Building Your Asset as a Firm Administrator: A Personal Focus
- Success Strategies for Retaining the Best
- The Reluctant Salesperson: Practical Advice for the “Stereotypical” (e.g. I Hate to Sell) CPA or Professional Managing an Accounting Practice
- Stepping Out of the Rubble: Developing a Business Disaster and Continuity Plan
- Firm Administrator’s Role in Managing Technology
- The Execution of a Succession Plan
- Managing Difficult Conversations
- Changing Chaos into Productivity: An Advanced Look
- Building Your Asset as a Firm Administrator: Focus on the Firm
- Execution: The Discipline of Actually Getting Things Done
- Marketing Skills – You Make the Difference
- Only Wet Babies Like Change
The Association will feature speakers on various timely issues. Plans are coming together for a fabulous conference with two and a half days of nationally known speakers and timely issue-driven topics certain to please attendees from accounting practices, regardless of firm size or the specific responsibilities of the professional manager. The conference will kick off on Tuesday afternoon with a First Timer’s Forum followed by a welcome reception that will help the Association Chart a Course for MAP Success for the balance of the week. Following two-and-a-half days of breakout sessions and featured presentations for professionals managing accounting practices, the conference will conclude at noon on Friday with a program by nationally acclaimed speaker, Mikki Williams, Mikki Williams Unlimited
This year, AAA is again offering an Accounting Technology Administrator’s Fly-In on Tuesday, June 19, 2007 in addition to a concurrent all-day Fly-In for those with a concentration in human resources for CPA firms. The offered Fly-Ins are separate from the Conference, but discounts for participation in both are available.
Monday, June 18, 2007
8:00 a.m. - 5:00 p.m.
Grant Thornton Meeting (Grant Thornton Representatives)
1:00 p.m. – 5:00 p.m.
PKF North American Network Firm Administrators Roundtable (PKF North American Network Members)
7:00 p.m.
AAA National Board of Directors Meeting
Tuesday, June 19, 2007
7:30 a.m. – 5:00 p.m.
CPA Firm Association Meetings
(schedules to be determined)
7:30 a.m. – 8:00 a.m.
Fly-In Registration and Continental Breakfast
8:00 a.m. – 4:30 p.m.
Pre-Conference Technology Fly-In and Lunch
Led by Roman Kepczyk, InfoTech Partners North America and Trey James, Xcentric
Program Level: Intermediate
NASBA Field of Study: Computer Science
CPE Credit: 8 hours
This year’s session will focus on the following topics:
- Technology Management – focus on the critical components of developing and monitoring your firm’s technology infrastructure including peer statistics and best practices on how to present and sell technology to the ownership group.
- Nuts and Bolts through Deployment – discuss today’s best practices for workstation and server deployment including recommendations/specifications on all firm equipment and IT resources.
- Communications Technology – Citrix vs. WTS vs. XP Remote vs. other communications options to make sure your people can access firm resources from any place and at any time.
- Breakouts by Software Suite and firm size
- Gadgets – the top gadgets that improve performance as well as make life more interesting
Roman H. Kepczyk, CPA is President of InfoTech Partners North America, Inc. and the Lead Technology Management Strategist for the firm. His primary focus is helping firms throughout North America effectively use information technology by implementing best practices and directing them towards today’s “paperless” or Digital CPA firm. He has spent the past ten years consulting exclusively with CPA firms and prior to that, ten years with the CPA firm of Henry & Horne, (Arizona’s largest regional firm) where he was the partner in charge of the firm's Management Advisory Services and Microcomputer Consulting practices. Roman also served as the firm’s Administrative partner where he oversaw Internal Accounting, Marketing, Human Resources and was responsible for the creation and implementation of the firm's technology plan and budget. He is currently a member of the AICPA PCPS Executive Committee and just completed three years as the Chairman of the AICPA's Information Technology Executive Committee. Roman was included in the Accounting Today Most Influential People list for the years 2000-2005 and was named one of the Most Recommended Consultants of 2004 and 2005 by INSIDE Public Accounting. Roman is also an Advisory Board Member to the Association for Accounting Administration and has served on the Board of Directors of the Arizona Society of CPAs. He has been a featured national and regional speaker to thousands of CPA firms on information technology. On a technical level, Roman is an AICPA Certified Information Technology Professional.
Trey James is a partner with Xcentric, a firm providing technology solutions to CPA firms by bridging the gap and helping to build infrastructure. Xcentric is one of the leading providers of technology driven results for CPA firms in North America as they partner with CPA firms to share knowledge and expertise, allowing firms to focus on growing their practice. Trey speaks the “CPA language”, integrating today’s CPA firm specific software with technology of the future. With more than 20 years of accounting profession experience, Trey and the partners of Xcentric have hundreds of network installs to their credit. Xcentric’s leaders are constantly researching and developing solutions to improve firms’ operations.
8:00 a.m. – 4:30 p.m.
Pre-Conference Human Resource Fly-In and Lunch
Led by Jennifer Wilson, ConvergenceCoaching LLC
Program Level: Intermediate
NASBA Field of Study: Personnel/HR
CPE Credit: 8 hours
HRCI Approved: 8 hours
Your team members are the key to your success. During this program, we’ll address a critical issue facing the accounting profession and help managing partners and partners, administrators, managers, and human resource professionals maximize the quality and commitment of their team by sharing new concepts, tips, and tools to aid in recruiting, managing, and motivating their staff. Participants will learn best practices in accounting HR, including:
- Innovative recruiting concepts and how to differentiate your firm from others in the hiring process
- Sources for finding qualified team members and partners
- Creating mechanisms for your people to succeed, including:
- A clear organization, roles definition, and reporting structure
- Career roadmaps
- Methods for motivating your people
This session is specifically designed for those interested in an effective method for growing your team and developing your human resource management skills (or those of others in your firm).
Jennifer Wilson is a co-founder and owner of ConvergenceCoaching, LLC, a national leadership and marketing consulting firm dedicated to helping CPA and IT firms achieve success by helping them develop and implement success plans. Jennifer’s ultimate goal is to make a transformational difference in the lives of her clients and in their businesses. Named to Accounting Today’s 100 Most Influential People in Accounting list and one of Accounting Technology magazine’s Technology Stars, Jennifer worked in both the public accounting and IT sectors before co-founding ConvergenceCoaching, LLC. As a partner for the top ten accounting firm, BDO Seidman, LLP, Jennifer ran the National Financial Solutions Group practice with nearly 100 consultants providing software selection, implementation and support services to clients ranging from $5 to $100 million in size. Jennifer serves on the editorial advisory board for the CPA Technology Advisor and is a regular guest columnist for Accounting Today with many recently published articles on leadership, management, human resources and sales. She is a nationally recognized speaker, delivering leadership and marketing education to accounting and technology associations and state society members on a regular basis.
8:00 a.m. – 5:00 p.m.
Grant Thornton Meeting (Grant Thornton Representatives)
12:00 p.m. – 6:00 p.m.
Conference Registration
Cyber Café Open
12:15 p.m. – 5:00 p.m.
Leading Edge Alliance Firm Administrators/COO SIG and Human Resources SIG Meeting
(Leading Edge Alliance Members)
4:30 p.m. - 5:45 p.m.
First Timer's Forum
Led by Virginia Lowery, Illinois Agricultural Auditing Association and Rita Keller, Brady Ware & Schoenfeld
Program Level: Overview
NASBA Field of Study: Personal Development
CPE Credit: 1.5 hours
If this is your first AAA Practice Management Conference, or first in several years, you are encouraged to participate in this lively and interactive session designed to help facilitate your conference experience. Spend time learning the ins and outs of the AAA National Practice Management Conference. Veteran attendees Virginia Lowery and Rita Keller will take a fresh approach to adding value to the annual event while providing tips to receive the maximum return on your personal and firm investment.
6:00 p.m. - 7:30 p.m.
Welcome Reception with Our Vendors
Join other Conference participants for an evening of networking and fun. The evening will allow for introductions to the event’s vendors and will chart the course for the next three days of excitement with appetizers and a cash bar.
Wednesday, June 20, 2007
6:15 a.m.
Morning Power Walk
Led by Roman Kepczyk, InfoTech Partners North America
Join other attendees for a relaxing walk through some of downtown Providence’s most interesting surroundings. Time will be provided to freshen up before sessions begin. Meet in the main lobby of the hotel.
7:00 a.m. - 5:00 p.m.
Conference Registration with Our Vendors
Cyber Café Open
7:30 a.m. - 8:30 a.m.
Vendor Continental Breakfasts
Select from breakfasts led by CCH, Doc-It, Inc., NAPLIA/Lapping and Picardi, and Reqwired, Inc.
Program Level: Basic
NASBA Field of Study: Business Management & Operations
CPE Credit: 1 hour
This breakfast session will allow Conference participants to select a breakfast facilitated by one of four vendors to the accounting profession. Presentations and open discussions will be included.
CCH, a Wolters Kluwer business, is a leading provider of integrated tax and accounting research information and software solutions. CCH has a century-old existence and extensive experience developing the authoritative research tools and leading-edge software solutions professionals use daily in their practices.
Doc-It is a complete digital document management solution that includes software, training and implementation methodology developed by accountants for accounting firms.
North American Professional Liability Insurance Agency, LLP (NAPLIA)/Lapping and Picardi is a national independent agency that specializes solely in providing professional liability insurance, errors & omissions insurance, and related products.
Reqwired is the leading learning management system (LMS) for accounting firms. Reqwired empowers employees to take control of their professional development with self-service tools and customized learning plans, and enables professional development administrators to manage firm learning. Reqwired’s LMS includes a comprehensive mandatory continuing education compliance management system as well as tools that aid in the administration of accredited education. Reqwired was developed with accounting firms in mind; thus, implementation is immediate and effortless.
8:30 a.m. – 1:30 p.m.
ATA Fly-In Day 2 including Lunch
Led by Roman Kepczyk, InfoTech Partners North America and Trey James, Xcentric
Program Level: Intermediate
NASBA Field of Study: Computer Science
CPE Credit: 4 hours
Day 2 will be more technical in nature with discussions and presentations focusing on information securities tools and technologies including critical components of securing your firm’s IT infrastructure including the applications, appliances and resources and future techs and trends. The line between leading edge and bleeding edge technologies can be extremely fine and this morning session will begin with discussion on what future technologies may bring to individuals and firms.
The session will conclude with lunch and an open forum “IT Talk” lead by session facilitators.
8:40 a.m. - 9:00 a.m.
Opening Ceremony
An official welcome to the 2007 Practice Management Conference presented by a local area representative.
9:00 a.m. - 10:30 a.m.
Dealing with the Organizational Wart: Change
By Dr. Dale Henry, Your Best Unlimited
Program Level: Basic
NASBA Field of Study: Business Management & Organization
CPE Credit: 1.5 hours
HRCI Approved: 1.5 hours
For most, dealing with change is like having a wart. If it’s somewhere we can’t look at it everyday, we try to forget about it. And if it is somewhere we can see it, we want to get rid of it as soon as possible! Change is the one thing you can count on being constant in a world that never stops spinning. Change drives our everyday life and is the number one cause of stress and anxiety. So, if it is so predictable, what can we do to harness it? This amusing session is designed to reboot and reset you master computer – the brain – and to enable you to work and play smarter in an ever-changing environment.
Dr. Dale Henry grew up in the foothills of the Smoky Mountains, an area that is bountiful in two things—hospitality and story-telling. Dr. Dale has been a teacher, principal, Dean of the oldest college in Tennessee, a businessman, author, and a speaker and trainer. Dale has been in customer service over half his life. His story-telling ability propelled him as a teacher. This, combined with his customer service and unique ability to captivate audiences, has sky-rocketed Dale in his speaking career. Since he began speaking just a few short years ago, corporate, government, and educational agencies call on Dr. Henry regularly to have him train their professionals. His client list is a virtual who’s who of the top businesses and agencies in the nation. Dr. Henry is a master teacher in every aspect of the term, and he is what motivational speakers aspire to become. Dr. Henry’s book, The Proverbial Cracker Jack: How to Get Out of The Box And Become The Prize, is a must read.
10:30 a.m. - 10:45 a.m.
Refreshment Break with Our Vendors
10:45 a.m. - 12:15 p.m.
BREAKOUT SESSIONS BY FIRM SIZE
Participants will be assigned to the session matching the number of personnel at their respective firms. Moderators will ensure focused discussions on topics and issues of importance to the participants. Breakout session agendas will be determined prior the Conference to help allocate time to the topics of interest and need.
Program Level: Basic
NASBA Field of Study: Business Management & Organization
CPE Credit: 1.5 hours
HRCI Approved: 1.5 hours
- <25 people - Moderated by Rick Olson and Treva Olson
- 26-49 people - Moderated by Sue Smolenski and Laurie Simonson
- 50-75 people - Moderated by Sean Haggerty and Brenda Overbay
- 76-100 people - Moderated by Ralph Hendrix and Bob Biddle
- 101+ people - Moderated by David Rice and Dennis Lemieux
12:15 p.m. - 1:30 p.m.
LUNCH & LEARN
Designed for participants to remain in the same groups as Breakout Sessions by Firm Size to continue discussions.
Program Level: Basic
NASBA Field of Study: Business Management & Organization
CPE Credit: 1 hour
HRCI Approved: 1 hour
1:30 p.m. - 3:00 p.m.
BREAKOUT SESSIONS
Management and Operations
(A) Gaining Leverage in Relationships and Negotiations
By Jerry Jellison, Ph.D., University of Southern California
Program Level: Intermediate
NASBA Field of Study: Business Management & Operations
CPE Credit: 1.5 hours
HRCI Approved: 1.5 hours
Here’s a practical new way to understand your business and personal relationships. This innovative model goes beyond the usual psychological factors (personalities, management styles, values) and gets at the underlying behavioral exchange processes that drive all relationships. Participants will learn how to determine the actual source of problems in any relationship. Participants will discover concrete things they can do immediately to --- resolve interpersonal conflicts, improve people’s performance, and build teamwork. In negotiations these practical tools will help you leverage power position and guarantee that the final agreement is equitable and profitable for all parties. Learn why win-win isn’t good enough, and how to put these new ideas to work to go beyond getting to yes.
Jerald M. Jellison received his Ph.D. from the University of Missouri in 1963. He has been a member of the psychology faculty at USC since 1971. Widely known for his courses in Interpersonal Relations and Applied Social Psychology, Dr. Jellison is the recipient of multiple awards for Teaching Excellence and is actively involved in speaking to business audiences on the topic of producing change. He is the author of Overcoming Resistance: A Practical Guide to Producing Change in the Workplace (Simon & Schuster, 1993).
Administration Essentials
(B) Under the Microscope – Budgeting, Reflecting and Reporting
By Debbie Sessions, Porter Keadle Moore
Program Level: Basic
NASBA Field of Study: Accounting
CPE Credit: 1.5 hours
Financial analysis, while not one of the most exciting aspects of a firm administrator's job description, is one of the most important ways that firm administrators can reinforce their value within their organization. Administrators are in the unique position of being able to spend the time to understand their firm's financial performance, comparing actual results to budgets, and make recommendations for improvement. This session will give you the tools to manage and streamline the budgeting process as well as ideas of how to analyze and report on results.
Debbie Sessions is a partner with Porter Keadle Moore, LLP. She has been with the firm since 1982 and spent her first six years in the audit department and was an audit manager prior to taking the position of Director of Administration/Chief Operating Officer in 1988. Since 1988 she has been involved in all aspects of managing the business aspects of a CPA firm, including budgeting, recruiting, facilities management, employee benefits, continuing education, cash management, capital acquisitions, as well as other multiple management responsibilities.
Leadership
(C) Culture and Leadership: Opposite Sides of the Coin
By Eric Sanders, OD Economist
Program Level: Intermediate
NASBA Field of Study: Business Management & Operations
CPE Credit: 1.5 hours
HRCI Approved: 1.5 hours
Leadership is not an isolated role. Instead, leaders need a strong team of players willing to commit to the organization’s vision, empower others to support it, and - most importantly - lead in a fashion that is consistent with the vision. This session will explore the differences between managing and leading. Outcomes of this session include:
- A strong and supportable vision with related goals.
- An understanding of each team’s leadership role in driving the vision and needed change in the firm.
- Plans for empowering staff and assuring practices and procedures consistent with the organization’s overall vision.
Eric Sanders is an external Organization Development consultant specializing in translating human capital improvements into business results through organizational development and learning programs, and has presented on this topic at both the American Society for Training and Development International Conference and Expo and the Organization Development Network annual conference. As a Senior Account Manager for Human Synergistics, he managed hundreds of organizational culture and leadership development assessments, debriefed the results to organization leaders and assisted in change planning.
Eric earned a Certificate in OD from Benedictine University, as well as a BS in psychology, an MA in economics and an MBA. He also was one of the “pilot pioneers” earning the new ASTD credential as a Certified Professional in Learning and Performance. His broad background includes twenty years of experience in retail sales and management, five years in academia as an instructor and teacher trainer, and two years as a missionary.
Personal Growth & Development
(D) Participatory Mentoring by Facilitative Leaders
By D. Michael McDowell, McCrory and McDowell
Program Level: Basic
NASBA Field of Study: Personal Development
CPE Credit: 1.5 hours
HRCI Approved: 1.5 hours
In this session, the differences between hierarchical and facilitative leadership styles and their respective impacts on both formal mentoring programs and informal mentoring opportunities within an accounting firm will be contrasted. Participants will also look at what it takes to create honest, open participation between the mentor and the mentee. Through a group participation process, the session will help participants identify the key elements of successful mentoring strategies/programs in use today and how generational issues might alter their effectiveness in the future.
D. Michael McDowell is a co-founding principal of McCrory & McDowell LLC. Mike is currently managing principal of the firm and chairman of the firm’s Executive Committee. Over the past decade Mike has focused on leadership training and strategic planning and development, as well as assistance in implementing strategic initiatives. Mike’s facilitation techniques were developed from the training he received through the Institute of Cultural Affairs (ICA), a world leader in the techniques of facilitation, group consensus building, and action planning. In his role as a facilitator, Mike also works with professional services practices and other businesses throughout the country leading their strategic retreats and supporting the implementation of their strategic plans.
3:00 p.m. - 3:30 p.m.
Refreshment Break with Our Vendors
3:30 p.m. - 5:00 p.m.
Changing Chaos into Productivity
By Len Merson, Chaos Over, Inc.
Program Level: Basic
NASBA Field of Study: Business Management & Operations
CPE Credit: 1.5 hours
HRCI Approved: 1.5 hours
The inundation of electronically-held and paper-based information has placed us in a state of incredible overwhelm. The cry of “There’s no time to get all of the work done” and “I’m drowning in information” can not only be stopped – it can be turned into a pro-active experience. This session will teach:
- The ‘Clear 180’ Concept – the ability to focus on one project at a time.
- The Pending System – how to prevent promises/commitments from ever again falling through the cracks by effectively dealing with information that cannot go any further until someone gets back to you.
- An empty E-mail in-box at the end of every day distributed for action.
Professionals need a pro-active stance in assimilating, processing and completing tasks. The overwhelm presently with today’s volume of information has not been satisfactorily handled with “tools” alone. Experiential rather than theory based, this program deals exclusively with the HUMAN side of information management. It was designed to produce viable and tangible business results by addressing the chaos-driven, real-world, information age. The reactive, automatic, multi-tasking, frenetic experience of overwhelm can be overcome by applying the practices set forth in this program. These practices bring sanity and productivity back and revitalize participants so they are satisfied with a day’s work and have energy left for family, friends and recreation. What will attendees be able to “take-home” from this presentation?
- Save time by completing work faster;
- Save re-work embarrassment by reducing mistakes, errors and omissions (and the embarrassment that comes from these errors);
- Increase creativity and innovation by clearing the mind in order to focus on the bigger strategic issues;
- Reduce stress exponentially by uncluttering the mind, desk, e-mail and habits.
Len Merson is the Founder and CEO of Chaos Over, Inc. His career began in sales and marketing consulting. Invariably, the companies that contracted for his services were so disorganized that it was hard to see how they attained, and maintained, the success they had achieved. This mismanagement of information was, for the most part, under the surface. Merson taught them methods to become far more organized. Carefully following a paradigm that he had formulated, each company's sales, revenue, productivity and profit "shot up like a rocket!" Merson also began to see how powerful the correlation was between organization and the companies’ profits and self-esteem of those involved. It was from this actualization that The CHAOSOVER Program (formerly the CareerTech program), was born in July of 1973. Over the past thirty-three years, Len has trained over 75,000 people in companies around the world in mastering their careers and recapturing their lives. An international trainer and consultant, as well as being regarded as an expert in the field of turning chaos into productivity, Merson’s programs have been successfully provided to companies such as the Whirlpool Corporation, Sun Microsystems. Oracle, Sybase, Quantum, Applied Materials, Altera, American Express Travel Division, and Electronic Arts/EA Sports. Len currently transforms more than twenty-five corporate environments and enthralls over thirty general audiences yearly and has won speaking awards from The National Speakers Association. Len is a published author of THE INSTANT PRODUCTIVITY TOOLKIT, 21 Simple Ways to Get More Out of Your Job, Yourself and Your Life, IMMEDIATELY.
6:00 p.m. - 9:30 p.m.
AAA Evening Out
An evening with dinner, entertainment and awards.
Dinner, awards and entertainment will take place at the Biltmore Hotel. Participants will meet and depart from the hotel lobby at 5:40 p.m. for the brief walk.
Thursday, June 21, 2007
6:15 a.m.
Morning Power Walk
Led by Roman Kepczyk, InfoTech Partners North America
Join other attendees for a relaxing walk through some of downtown Providence’s most interesting surroundings. Time will be provided to freshen up before sessions begin. Meet in the main lobby of the hotel.
7:00 a.m. - 5:00 p.m.
Registration with Our Vendors
Cyber Café Open
7:30 a.m. - 8:30 a.m.
Managing Partner Continental Breakfast Panel
Panelists include Mike McDowell, McCrory and McDowell, Alan Litwin, Kahn, Litwin, Renza & Co., Rod Byrne, Wright, Griffin, Davis and Company, and Martin Shulman, Caras & Shulman
Moderated by Don Scholl, D.B. Scholl, Inc.
Program Level: Overview
NASBA Field of Study: Business Management & Operations
CPE Credit: 1 hour
This open forum format will provide an opportunity for conference participants to ask questions of managing partners from firms of various sizes with differing focuses and structures.
8:45 a.m. - 10:15 a.m.
Succession Planning: Getting Your Head Out of the Sand
By Sam Allred, Upstream Academy
Program Level: Overview
NASBA Field of Study: Business Management & Operations
CPE Credit: 1.5 hours
HRCI Approved: 1.5 hours
While some firms are on track with succession planning, many are headed for a train wreck. Do you know the biggest mistakes firms make in succession planning and how to avoid them? What are the key decisions that need to be made right now? Do you know who’s going to succeed retiring partners and how to prepare leaders for new roles? Do you understand what to do to ensure the best clients don’t follow retiring partners out the door? These topics and more will be addressed in this session.
Sam Allred, CPA is a Shareholder with Anderson ZurMuehlen & Co., P.C., a regional CPA and business consulting firm headquartered in Helena, Montana. AZ & Co. has six offices and 200 employees. Sam is also the Founder and Director of Upstream Academy, an international association of CPA Firms. Sam was the central figure in the development of a consulting methodology now practiced by hundreds of CPA firms and consulting organizations around the country. Sam is also the founder of LeaderSkills Institute which develops professional leadership training lessons for organizations to use in teaching their people important leadership skills. Strategic in his thinking, highly creative in his approach, intensely passionate and energetic describe Sam’s presentation style. His focus on processes gives attendees the roadmap they need to succeed, whatever the undertaking. He is known for cutting through to the basics of practical application in real-world environments. Sam has been regularly included in Accounting Today as one of “The Top 100 Most Influential People in Accounting” and has been listed for the past three years as one of “IPA Most Recommended Consultants” by INSIDE Public Accounting.
10:15 a.m. - 10:30 a.m.
Refreshment Break with Our Vendors
10:30 a.m. - 12:00 p.m.
BREAKOUT SESSIONS
Management and Operations
(E) Emerging Technologies and Their Strategic Implications
By Roman Kepczyk, InfoTech Partners North America
Program Level: Overview
NASBA Field of Study: Computer Science
CPE Credit: 1.5 hours
Information technology has had an impact on every production process in the firm and changed the face of the accounting profession. Learn about today's leading and bleeding technologies, as well as "visionary" technologies that could one day influence your firm. Maximize the use of today's technologies, as well as learn what to look out for in the future of accounting technology.
Administration Essentials
(F) Building Your Asset as a Firm Administrator: A Personal Focus
By Rita Keller, Brady Ware & Schoenfeld and Bill Leach, Katz Sapper & Miller
Program Level: Basic
NASBA Field of Study: Personal Development
CPE Credit: 1.5 hours
Whether you are new to firm administration or new to the CPA world, you will benefit from this session filled with practical advice on building your career as a successful firm administrator. This session is designed for professionals with less than five years of experience managing an accounting practice. Two of the countries best-known and most experienced CPA firm administrators will take you on a journey to building your own personal asset as a firm administrator. They will help you answer the following questions and much much more!
- What tools and resources will you need on your journey?
- What obstacles will you encounter?
- What does it take to truly become the "go to" person in your firm?
- There are high expectations - have you identified them?
- How will you meet and surpass them?
Rita Keller joined the firm of Brady Ware Schoenfeld in 1978 and became a Director in 1995. She serves as the firm's Chief Operating Officer and is nationally known for her expertise in CPA firm management. She is responsible for firm operations, including administration, human resources, marketing, technology, training and internal accounting. Through Brady Ware's Solutions for CPA Firm Leaders group, Rita works with leaders of firms to help them position themselves for success in today's rapidly changing CPA firm environment. Rita's involvement with national organizations and publications are numerous. She served seven years on the National Board of Directors of the Association for Accounting Administration, serving two terms as national president. She is also past–president of the Indiana Chapter of AAA and was a co–founder of the Ohio Chapter. Rita serves on the Ohio CPA Society Committee of 50, the AICPA Staffing Task Force and the advisory board of CPA Managing Partner Report. She is also a member of the New Horizon Group, an elite group of business advisors who focus on management of accounting practices world–wide. Nationally recognized as a facilitator, speaker and author, Rita has been featured at numerous CPA conferences and in many CPA publications, including the Journal of Accountancy.
On a local level, Rita brings her expertise to professional service firms in the eastern Indiana/southwestern Ohio market offering human resources consulting, administrative/management practice reviews and training for organizations who want to provide awesome client service.
Bill Leach is a Principal of Katz, Sapper and Miller and has served as Firm Administrator of Katz, Sapper & Miller for over 28 years. He is responsible for all administrative and business aspects of the firm, with particular emphasis in human resources, billings and collections, KSM's financial matters and facilities management. Prior to joining KSM, he was Executive Vice President of an Indianapolis engineering firm, and a member of the U.S Marine Corps, serving two tours of duty in the Republic of Vietnam. Bill, a non-CPA administrator, was named a Principal of Katz, Sapper and Miller in 1985. In addition to KSM's management, he provides consulting services to clients seeking expertise in the areas of Human Resource Management, Relocation and Space Utilization, Practice Management and other management issues. Bill's firm is nationally recognized as a "Best of the Best" firm based on fiscal and management performance and has been chosen one of the top ten "Best Places to Work in lndiana." A member of the Association for Accounting Administration since 1986, Bill is a past President of the Indiana
Chapter and has served as a member of the National Board of Directors. He was selected as the CPA Firm Administrator of the Year in 1995 and awarded the inaugural National AAA Distinguished Service Award in 2002. Bill also currently serves on the Editorial Advisory Board of various national accounting management publications and has written articles for or appeared in articles bv the profession’s most noteworthy publications. He has been a national speaker to hundreds of CPA firms from Seattle to Miami and New York to San Diego.
Leadership
(G) Success Strategies for Retaining the Best
By Troy Waugh, The Rainmaker Academy
Program Level: Intermediate
NASBA Field of Study: Personnel/HR
CPE Credit: 1.5 hours
HRCI Approved: 1.5 hours
Turnover of top talent is plaguing many accounting firms. But, there are many firms whose retention is excellent. In this session participants will learn some of the secrets of those firms who retain the best and brightest, what makes them different from the high-turnover firms and how you can make an impact in your firm. We will discuss:
- The vital needs of every employee and how you can meet those needs
- How a culture of caring can lower turnover
- Why people leave accounting firms and what you can do to retain them
- How to engage your firm’s partners in the vital role of building people
Troy Waugh, author of two books and selected as one of the 100 Most Influential People in the Accounting Profession by Accounting Today magazine, is one of the most sought after leadership and sales consultants to the accounting industry. Troy helps public accounting firms grow. He and his experienced team of consultants have helped firms add more than $500 million in new business through their consulting, training and alliance services. As CEO of Five Star3, LLC, Troy is the founder of The Rainmaker Academy, The Rainmaker Consulting Group and Enterprise Network Worldwide. Troy’s highly acclaimed books, “Power Up Your Profits” and “101 Marketing Strategies” have received praise throughout the world and have been translated into German and Spanish. Troy’s articles have been published in Accounting Today, The Practical Accountant and numerous state society monthly newsletters. He has been publishing a Marketing Moment with Troy Waugh since 1992. He received an MBA in marketing from the University of Southern California in 1973. He obtained a BS in accounting from the University of Tennessee in 1969. He became a Certified Public Accountant in 1970. He is a member of the National Speakers Association, The American Institute of CPAs and The Tennessee Society of CPAs.
Personal Growth & Development
(H) The Reluctant Salesperson: Practical Advice for the “Stereotypical” (e.g. I Hate to Sell) CPA or Professional Managing an Accounting Practice
By Jeff Pawlow, The Growth Partnership
Program Level: Basic
NASBA Field of Study: Marketing
CPE Credit: 1.5 hours
Are you reluctant? Let’s face it, most CPA firm managers didn’t pursue a career in the profession because they were passionate about getting the chance to network and sell. At the same time, most partners and managers ultimately realize that they need to be at least minimally proficient when it comes to developing their practices. If you don’t fancy yourself a rainmaker, but know you must generate a little “mist”, then this course is for you. Designed from the group up for today’s CPA firm manager, The Reluctant Salesperson has quickly become the standard for sales and marketing training in the profession.
As the Chief Executive Officer and Managing Shareholder of The Growth Partnership, Inc., Jeff Pawlow leads a dynamic team of consultants who are dedicated to helping their accounting firm clients achieve sustainable, profitable growth. Prior to his career in the accounting industry, Jeff served as a Marketing Officer for Norwest Bancorp, one of the largest bank-holding corporations in the United States. He entered the accounting industry in 1995 as the Director of Marketing for Smith & Gesteland, LLP, a large local accounting firm in Madison, WI, and subsequently held the same position with Rubin, Brown, Gornstein & Co., an Accounting Today’s “Top-100” firm headquartered in St. Louis, MO. While working with these two firms, Jeff’s efforts were recognized with a total of seven Marketing Achievement Awards by the Association of Accounting Marketing, including the “Best of Show” awards for overall marketing excellence in both 1997 and 1998. Jeff entered the accounting consulting industry in 1998 as the Executive Vice President and Director of Consulting Services for Waugh & Co. where he practiced for 14 months prior to forming The Growth Partnership in December of 1999. In addition to serving clients and helping build TGP into a full-service consulting firm, Jeff is also a frequent speaker at accounting conferences and contributes regularly to the accounting media. Jeff has been recognized as one of INSIDE Public Accounting’s “Most Recommended Consultants” since the annual list was first published in 2004.
12:00 p.m. - 1:30 p.m.
Luncheon
Dr. Donna Lopiano, Women’s Sports Foundation
1:45 p.m. - 3:15 p.m.
BREAKOUT SESSIONS
Management and Operations
(I) Stepping Out of the Rubble: Developing a Business Disaster and Continuity Plan
By John Watton, Saltmarsh, Cleaveland & Gund, PA
Program Level: Overview
NASBA Field of Study: Business Management & Operations
CPE Credit: 1.5 hours
Disasters take all shapes and sizes. From natural disasters devastating entire regions and economies to emergencies that cause business interruption for firms, the development and execution of a disaster plan is a must for all involved in professional firm management. This session will lead participants through the development, implementation and execution of plans and discuss the need to continually revisit plans to ensure the continued success of firms and their people.
John Watton is the Firm Administrator at Saltmarsh, Cleaveland & Gund in Pensacola, Florida. He has seventeen years of experience in professional services firm administration, including both accounting and law firms. His overall expertise is in the areas of financial analysis and annual budgeting, management reporting, personnel and human resources, and firm administrative services. John received his M.S. in Personnel Administration from Centr |